The Office of Institutional Effectiveness serves many of the information needs of Samford University. This office seeks to provide a wide variety of data and information to university administrators, faculty, and staff for use in management, assessment, policy analysis, and planning. In addition, the Office of Institutional Effectiveness coordinates this university’s responses to external requests for information. Institutional Effectiveness lends strong support to the university’s broad mission of nurturing persons through data collection (e.g., the fact brochure that introduces prospective students to Samford University) and assessment efforts (e.g., feedback from graduating seniors) that enable the university to gauge the extent to which it meets or exceeds the expectations of students. Data integrity is our primary concern as we seek to ensure the validity of our reports and analyses. This also furthers the mission of Samford and the pursuit of justice in decision-making as analyses are done using reliable information.